Elegant Wedding Cakes | An Introduction + Welcome To My Blog

Hello, and welcome to my new Iced Innovations blog. I’m so excited to launch this exciting new addition to my website. My passion is creating elegant, refined wedding cakes for sophisticated couples. Wedding cakes that not only look beautiful but taste equally as delicious.

Whilst Iced Innovations officially opened in 2006, I’ve been making cakes for many years, my first being for my sister’s wedding almost 30 years ago. Over the years I’ve learnt a thing or two about wedding cakes and I love to spread my cakey knowledge, sharing it with my couples (as well as anyone who’ll listen!) to inspire you for your wedding, so keep a look out for all my tips coming your way.

A Little Bit About Me

You may be new or have been here since the start of my journey, but I’ll introduce myself again. I’m Erica, cake decorator, baker, tutor, and owner of Iced Innovations. My love affair for all things art and design began long before I ever dreamed of making wedding cakes. Growing up in a creative family, with three sisters, whether it was sewing, painting, or baking we were always crafting away with our mom.

It was only after my own wedding in 1994 that inspired me to delve into the world of cake artistry. I was blown away with the masterpiece that my aunt-in-law created, and I decided I wanted to learn for myself. I made my first wedding cake (badly!) in 1995 for my sister’s wedding; the rest is history! After moving to the UK from Cape Town I left my medical career and obtained my ABC Certificate in Cake Decorating at Brooklands College in Surrey.

This consequently led to the opening of Iced Innovations in 2006. I began just making birthday and celebration cakes for friends and family whilst my children were small, but as Iced Innovations grew, I developed my skills and found my style. I mostly focus now on my fantastic brides, making elegant, refined wedding cakes for their special days.

5 Fun Facts About Me

• I was born and raised in Cape Town South Africa but growing up I also lived in both Paris and Connecticut.

• I am a bit of an adrenaline junkie always finding something fun to do. Most recently I did a skydive for my 50^th birthday.

• In 2014 climbed Mount Kilimanjaro, summiting on my son’s 14^th Birthday. This was the hardest but most rewarding thing I’ve ever done.

• I’ve been married for 30 years to my wonderful husband Wayne with two adult children Michaela and Matthew. And of course my gorgeous fur baby, Lexi who you’ll often see on my social media pages.

• I am traditionally trained in Sugarcraft, obtaining my ABC Certificate from Brooklands College. I particularly love anything Royal Icing and I jump at the chance any time these designs come up.

Elegant Wedding Cakes | What Inspires Me

The joy of being a part of one of the most important days in a couple’s life is so special, and I love the opportunity to translate my couple’s love story into a real-life piece of art. And, if you ask me, it’s even better that it’s edible. Every couple has a unique vision for their wedding, and I find endless inspiration in chatting to them to bring this to life in the form of cake. The wedding cake is the centrepiece of your wedding. Meaning it’s the perfect way to combine all aspects of your wedding. Whether it be how you met, the lace on your wedding dress, your wedding flowers, and even honouring special people who can’t be with you on the day.

From elegant designs to whimsical creations, each cake is deeply personal, telling a story. I feel such a privilege to play a role in making my couple’s wedding dreams into a reality. Have a look at a selection of some of my recent designs. From classic buttercream designs to intricate fondant details, to the quirkiest of quirky cakes, I’ve done it all. And I pride myself on the versatile attention to detail, ensuring that every cake is as unique as the love it celebrates.

The Blog | What To Expect

Now, enough about me, and onto what to expect from the Iced Innovations blog. My goal is to share my passion for wedding cakes and provide valuable insights, tips and inspiration for my couples planning their special day. Whether you’re searching for the perfect flavour combinations, seeking advice on wedding trends, or simply looking for some inspiration, I’ve got you covered. Stay tuned for mouth-watering recipes, behind the scenes peeks into the creative process, wedding features and so much more.

Thank you for taking the time to get to know me and the story behind Iced Innovations. I’m beyond excited to share my love for wedding cakes with you through this blog.

Erica x